Packaging design for Jelly Belly’s Boba Milk Tea products, which debuted in 2023. Being a huge boba lover, I am proud to have been given the opportunity to work on this new product line. I worked closely with the Marketing team to establish a visual brand for Boba Milk Tea by choosing colors and typefaces. Formats include Grab & Go® bag, 1oz bag, 4.25oz gift box, and novelty keychain. Packaging images created and rendered in ESKO software.

Additional credit: Laima Nitta