Jelly Belly® Hot Wheels™ product line

Introducing Hot Wheels™ products from Jelly Belly & Mattel. I am pleased to share that I was lead designer on this project from start to finish. The Marketing team and I utilized the Hot Wheels™ style guides to develop a look that is on-brand for both Jelly Belly and Mattel. Formats include Grab & Go® bag, 4 unique 1oz bags, 4.25oz gift box, and 7.5oz gift bag. Packaging images created and rendered in ESKO software.

Make it epic

🔥

Make it epic 🔥

Desktop and mobile sized banners I created for Jelly Belly’s website using the Hot Wheels style guide.

Web banners

Collage of Hot Wheels web banners for JellyBelly.com
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